4 Confirmed Steps to Planning An Event

May 13, 2018

Event Company Singapore: There are a lot of factors that have been covered before when it comes to planning and organising events, but what true foolproof ways have been successful and axiomatic when it comes to event planning? We may have come up with a quantifiable solution here, and it's broken down in 4 easy steps for your consideration:

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1. Play it S.M.A.R.T

To many outside of working at any event company Singapore, the S.M.A.R.T method consists of the following: be specific about what you want to achieve; make sure your goals are measurable so as to benchmark your performance against them; ensure your goals are achievable; goals set must be relevant and productive; goals have to be time-bound so you can maximise your resources within the time stipulated. Event Company Singapore


2. Outline your budget

To estimate your marketing budget for an event, you need to take into account the revenue you expect to make and the larger fixed costs that your revenue needs to cover. You can base the budget on factors such as ticket and sponsorship revenue goals, and other expenses such as venue, entertainment, on-site rentals, and catering among other considerations.


3. Visualise your sales lifecycle

As an event company Singapore planner checking projected ticket sales for your event, you’re going to experience peaks and lulls in your sales, and it’s important to know how to sell tickets during each. To better understand, take a look at ticket sales for your past events. Ask the following questions: do you see distinct peaks and lulls? When did your highest value attendees buy tickets, and did any redeem discounts?


4. Price accordingly to maximise bottom line

Many event company Singapore organisers price their event somewhere above their costs, while others look at similar events in the area and default to competitive prices. But what isn't  considered is the most critical element to a successful pricing strategy: event attendees. Hence, price your event at a level they’re willing to pay (value-based pricing). #1 event company in singapore




Event Company Singapore: For your perfect event concepts and event management, call Se7en Friday Event Company Singapore at +65-6737-0288 OR Email Us at enquiry@se7enfriday.com OR browse our website at www.se7enfriday.com.


With over 20 years of event organising and event management experience, we're happy to share our concepts of a spectacular event with you


H/T: EventBrite


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