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5 Event Trends In 2023 To Speak To Your Event Company Singapore About

Event Company Singapore: The events industry has seen many changes over time, especially in the last couple of years. As new technologies continue to disrupt how people experience events, the industry is reinvented to keep up with these improvements. In this post, we’ll talk about 5 new trends in the events industry


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Why Is the Events Industry Changing so Fast?

Now more than ever, interests and information are constantly evolving. What used to be commonplace becomes outdated with new words and concepts such as the FOMO factor arising. It is no surprise that an industry built on people's interests would need to adapt as fast as these changes.


Trends in Events Industry to Expect in 2023

What can we expect and start planning as event professionals for 2023? We have listed 5 aspects to consider anticipating these changes and new approaches. Talk to your event company singapore for more information:

1. Augmented Reality (AR) and Virtual Reality (VR) for Events


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AR has become an increasingly popular form of entertainment. It allows users to interact with virtual environments and virtual objects using smartphones and other devices. This new technology is being used by businesses to enhance customer service, provide additional information, and even sell products.

VR is an emerging trend in the event industry too. It's quickly gaining popularity because it provides event guests a realistic experience. VR headsets allow people to immerse themselves into a completely different world. They can see what others cannot, and they can feel as though they are there. In addition to providing a more immersive experience, VR also provides a unique opportunity to engage customers in ways that were previously impossible. Talk to your event company Singapore about your options.


2. Social Media as an Event Promotion Tool


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As social media continues to play an increasingly large role in the lives of consumers, it too becomes important for event organizers. According to a recent survey conducted by Eventbrite, 64% of the attendees said they will make their decisions about which events to go based on what they saw online.

Therefore, using social media to promote events is an events industry trend that is here to stay. We understand social media doesn't replace traditional advertising methods, such as flyers or even word-of-mouth marketing. However, it still has an effect on how people find information and decide whether or not to attend an event.


3. Mobile technology is changing how people attend events


Attendees are increasingly using mobile devices to access information about events. In fact, more than half (52%) of attendees use smartphones at events, according to a recent survey by Eventbrite. This event trend is expected to continue as more people become accustomed to using mobile devices.

In recent years, there has been an explosion of mobile applications designed specifically for events. These apps allow users to search for events, view event schedules, make reservations, and even purchase tickets. While these apps aren’t yet as prevalent as other forms of social media, they are growing in popularity and becoming an event industry trend. Check with your event company Singapore about mobile tech options.


4. Live streaming events to attract attendees


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More people than ever before are watching live streams online. Also, companies are beginning to use live streaming technology to broadcast their products and services. Most of these live streaming are in the format of an event. In our view, this events industry trend is expected to continue in 2023.


5. Sustainability as a New Events Trend Rule


In the past, we developed technologies without paying much mind to what they were doing to our environment. Nowadays, we're concerned about the effects these new technological advancements are having on the world around us. So we find ways of developing clean energy solutions while still maintaining our lifestyles. The events industry is no exception. There is a great need to adapt and promote sustainable events going into 2023. Most event company Singapore are not able to offer sustainable choices.


How to Take Advantage of 2023 Event Trends?


Many event organizers and brands are already working towards these changes. Some are just getting to know them, some are already on top of them. If you want to expedite this process, you can always count on technology to help you take advantage of these event trends faster.


H/T Timely


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