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MICE Events: Definition In A Nutshell

Event Company Singapore: We're willing to bet there are some of you out there who have heard of MICE events for the very first time through this article. Hence, we're here to demystify the term. Here are MICE events in a nutshell:

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What are MICE events

MICE is an acronym that simply means “Meetings, Incentives, Conferencing, Exhibitions“, or sometimes referred to as “Meetings, Incentives, Conferencing, Events”. This acronym is commonly linked to the Business Tourism & Events industry, merely referring to any event that brings together a group of people or professionals in a designated location to discuss and exchange in a defined business or social issue.

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What is needed for a successful MICE event

Infrastructure is of utmost priority, as centres specialising in MICE events have to be highly adaptable with many delegates most likely to be travelling both nationally and internationally to attend the events. Hence, proximity to international airports and main railway stations are central to choosing a location, as well as motorway access. Furthermore, they would be able to cater to events of all types and sizes with adapted conference facilities including business meetings, congresses, conventions, incentive trips, product presentations, business courses, conferences and seminars. Centres usually include more than one auditorium to welcome large crowds, exhibition space for businesses and associations to put up stands, and meeting and functions rooms to organise private talks. Catering and parking amenities round up the list of basic features that are required to host a MICE event.

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MICE Events and destination cities

MICE tourism is a definitive prosperous business for many destination cities around the world such as New York, London and Paris for instance, as hotels fill up, public transport services accept peek numbers of travellers, taxi services run extra time, and other cultural activities and catering services also experience a boost from MICE tourism. Competition is high amongst cities and centres specialising in MICE events to attract event organisers. The stakes are high to provide state-of-the-art infrastructure capable of welcoming the influx of delegates.

event company Singapore

event company Singapore

Event Company Singapore: For your perfect event concepts and event management, call Se7en Friday Event Company Singapore at +65-6737-0288 OR Email Us at OR browse our website at

With over 20 years of event organising and event management experience, we're happy to share our concepts of a spectacular event with you

H/T: Fibes

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