4 Techniques to Capture the Attention of Your Audience



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Event Company Singapore: Most, if not all of you, would have been an audience member once before. As you are sitting in and getting ready for a long presentation, you realise that paying attention as an audience member is already a huge challenge. Imagine instead that you are the presenter or speaker – your challenge is not just to grab the audience attention but to also hold on to it, anchor it and in a sense – capture the audience attention. Here are 4 techniques that are guaranteed to earn you more attention without losing any of your professional credibility.


1. Start with the unexpected.

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Start with a bang, not a whimper. Smokers like matches that light with the first strike, and listeners like presentations that ignite interest with the first sentence. For example: "I wish you could have been there…"--Patricia Fripp, CSP, Former President of the National Speakers Association. This opening line makes the event company Singapore audience lean in, lend an ear, and wonder where the speaker will take us. They jump right into the subject and create suspense, intrigue, curiosity.



2. Make it about them.


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Now that you've gotten your event company Singapore's listeners' attention with your magnetic opening, make the story about them. Increase your You-to-Me-Ratio. Talk about their goals, their aspirations, their anxieties. Cicero, a Roman statesman and orator, and one of the greatest speakers in the history of the world, said, "Tickling and soothing anxieties is the test of a speaker's impact and technique." He meant that you can capture attention if you remind an audience of a felt need, a pain point, or a threat to their well-being.


3. Keep it concrete at the start.

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Show a prop. Use language that appeals to the senses. Don't tax the event company Singapore audience right away with abstract reasoning or academic concepts. Better to hide your smarts than to wear them on your sleeve. Storytelling is a powerful way to get into a topic because we are hard-wired to absorb information through storytelling.

4. Keep it moving.

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Not just in terms of pace, but in terms of development. Make sure that every new bit of information you provide builds on what came before. We lose interest in movies when nothing is happening, or novels that stop while the author describes a bucolic setting for two pages. Our brains are saying, "I want action! Drama. Suspense." The same holds true for your listeners. They are time-pressed, content-driven, and results oriented.


Think of the difference between a river and a canal. A canal is plodding while a river is dynamic and constantly changing. To please your listeners' insatiable desire for variety, make your presentations like rivers, not canals. Make sure there's always something happening, most especially when delivering webinars, where your event company Singapore audience is likely to be highly distracted.


H/T: Inc

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