4 Types of Conferences to Organize
Event Company Singapore: The prospect of planning a business event can trigger a lot of anxiety in an event planner. After all, it’s easy to get overwhelmed by the many different types of events you can choose from. And yet, each event type plays an important role in a company’s event marketing strategy.
Fortunately, you don’t have to make that choice alone. We’ve compiled a list of eight types of events to make sure you start off in the right direction. No matter your business goals, there’s a strong probability that one of these choices will send you, your sponsors, and your attendees home happy.
Generally speaking, a business event can be either internal or external. Each category functions a bit differently, which is why it’s important to know their distinctions.
An internal corporate event is generally a private event involving employees, clients, and partners, such as a company-wide business meeting. On the other hand, external events are public-facing and focused more on customer service and experience, since most attendees are likely part of the company’s target audience.
Beneath these two umbrellas are many types of events that each march to the beat of their own drum. Chances are that you’ve seen many of them before. That said, even an experienced event planner has a hard time picking the right event type for their company’s specific needs. Let’s take a look at each one and how they can help you meet your business goals and objectives.
A conference is typically a large-scale event that revolves around a central theme, topic, or industry. They are often held over multiple days and include special activities, guest speakers, exhibitions, and networking opportunities.
This type of special event company Singapore is a great way to achieve a swarm of potential business goals, such as brand awareness, lead generation, and thought leadership. Conferences are unique in that they can serve all of these goals simultaneously, depending on the contents and activities that take place. In short, they help attendees learn about, interact with, and understand your business and its brand.
2. Trade Shows
A trade show invites many different companies of a specific industry to showcase their products and services to the general public. The focus of a trade show is to exhibit the latest products to your target audience and generate brand interest. By allowing your target audience to interact with your brand, you have the chance to create memorable experiences and leave a lasting impression.
This event type can be a small, simple event with just a few vendors, or it can include thousands of businesses exhibiting in the same venue. Either way, trade shows are a great way to increase brand awareness, build contact lists, and generate sales pipeline—a key metric that 94% of event organizers use to measure success.
3. Networking Events
When a person attends an event, one of their biggest objectives is to make connections. That’s exactly what a networking event aims to facilitate. Simply put, a networking event is an organized opportunity for attendees to meet new people and build their contact lists. A networking event will usually have a event company Singapore to help promote the event towards certain audiences that are targeted.
This particular type of event is especially useful for sowing the seeds of future partnerships and business relationships. For instance, networking can help you recruit new talent to your brand or even lay the groundwork for a sponsorship at a future event.
Workshops offer a “hands-on” alternative to sitting in an event space listening to a guest speaker or participating in a roundtable. They’re a great way to liven up the festivities and give people a chance to learn a new skill. A workshop can be an independent event in and of itself, or it can be a complimentary event to a conference or trade show.
These highly interactive sessions offer attendees an educational experience. But at the same time, they can network with fellow participants and foster an interest in the skill, topic, or theme in question.
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