4 Ways to Get Referrals For Your Event
Event Company: Promoting your event can seem like a full-time job. However, with a little thought, you can get your guests to do much of the heavy lifting on your behalf.
We live in a viral age where a meme or social media post rack up millions of shares/retweets/hashtags etc., in no time at all. These viral phenomena can, on occasion, even make international news.
Think about the last time you threw a big party. You probably invited double or triple the number of people you actually wanted attending, with the idea that only about half the people you invited would actually come.
You can spend hours or even days, sending out email or mail invites, with only a fraction of people ultimately RSVPing and an even smaller number actually attending. How then, can you leverage that word-of-mouth viral power to, not only, spread the news of your events, but also incentivize more people to attend?
1. Offer Group Pricing
This is one of the more obvious strategies, but also incredibly effective. Offering a discount to attendees if they can convince a few friends or colleagues to come along with them, is a great way to incentivize your audience.
It doesn’t take a mathematician to work out there’s a real incentive there for the single person you’ve invited to share the news of your event company event and find eight or nine more people who would also like to attend.
2. Create Onsite Incentives
Creating special incentives and experiences for people who refer others is another great way to incentivize your audience for your event company event.
Examples include: exclusive panels for those who come in groups, access to a VIP lounge, the opportunity to meet and greet with speakers, or even gift bags. Even the most altruistic of people like to feel like they are getting something special that others are not, so offering these incentives provides a great way to sell that idea of exclusivity and incentivize your guests to book in groups.
3. Utilise Competitions
These are a dime-a-dozen on social media these days, with hundreds of brands offering competition entry in exchange for some combination of liking, commenting, and sharing a post, or uploading one of your own.
A single winner is then chosen at random from all those who apply. For the price of two tickets, you can generate a huge amount of social media buzz and promotion around your event company event.
Don’t underestimate the power of simply asking you guests to help promote your event company event. They’ll have a better time at a packed event than a sparsely populated one, so encourage them to share the news.
When they’ve purchased their ticket, have a simple sharing tool which enables them to tell their friends about the event. Every time you post something about the event on your social media accounts, include a polite request to share it around. Excitement is contagious, so make sure your posts are packed full of personality and enthusiasm.
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