4 Ways to Increase Attendees for your Event
Event Company: Events are a time for individuals to come together and learn something new. They’re a time for event planners to provide guests with an experience they’ll remember.
What are some ways you can make sure to get attendees to your event, fill seats, and make it so as many people as possible can remember your event? Here are four effective ways to increase event attendance.
1. Provide a Hook with Valuable Details.
Like most content, your event company event content needs a hook. What is the theme of the event and why should one come? Often, this is done in the subject line and first paragraph in the email. As the hook draws clicks, answers to valuable detail questions should be provided on event registration page: What time is the event? Who is speaking? Where is it located? How do guests register?
2. Personalise the Campaign.
When we announce our event company events, we start with a general email with marketing copy in our organization’s voice and in a professional template. As the event gets closer, we send targeted emails from the people who know our clients the most. These often are more personalized with an individual’s first name, but generally have more plain copy. We’ve found these emails have the best results in driving registrations.
3. Segment Audiences.
It is important for us to segment our audience when sending an event company event campaign. If the event is local, we don’t want to send information to those who could not attend outside of our location. After our initial “hook” email, we segment out those who have already registered to make sure they don’t receive unnecessary emails. For the final emails, we target a very narrow list – those who have opened or clicked previous emails but haven’t registered yet. By focusing on the segment of those who have shown interest but haven’t completed, we are able to increase registration rates.
4. Multi-Touch Reminders.
Email reminders are a great way to provide more reasons for why attending your event company event will be worthwhile. Starting about one week away from an event, we’ll send email reminders with more information on what guests will expect to hear or learn. With only a few days away from an event, we’ll send an additional reminder with more focused logistical information (parking, construction updates, etc.).
SMS (text messaging) is also a highly effective way to connect with event goers leading up to an event. Early in the registration process, we allow for registrants to opt-in to receive mobile reminders. For this audience, sending a day-of text on the morning of the event will help ultimately drive them to the event.
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