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5 Tips to Use Social Media to Promote Your Event

Event Company Singapore

Event Company Singapore: If you’re busy organizing and planning the logistics of an event, event promotion on social media can seem like a daunting task. In this article, we will give you 5 simple tips for promoting your event online.

There’s so much to do when it comes to event planning an event that many organizers forget to place enough time on event promotion using social media. Because, the goal is to get as many people as possible to attend, right?

Thanks to social media, event promotion doesn't need to cost a fortune. Below, we share 5 easy and affordable event promotion tips you can try.

1. Create an even on Facebook and promote it on your business page

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This may seem obvious but it’s for a good reason. Facebook events are ubiquitous, and people see them, interact with them, and, most importantly, get the key event company Singapore event information from there.

Promoting the event on your business Facebook page serves two purposes:

  • Followers who land on your business page for other reasons will learn about your event.

  • Followers who are invited to your Facebook event can invite their friends.

2. Use Facebook Ads to Promote Your Event

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This method requires a small investment, but it can be worth it to help you reach a larger audience for your event company Singapore who you may not have connected with yet.

Facebook ads can target a specific demographic so you can be sure to reach your target audience, which will likely give you a higher conversion rate.

Using a professional-looking image is crucial, as there is so much other visual stimulation on Facebook.

Since you’ll be using the ads to connect with new potential customers, you want the best first impression.

3. Post a Short Video with Highlights from Similar Previous Events

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People can’t get enough of videos these days, which you can use to your advantage. Show your customers what they can expect from an event hosted by you by creating and editing a video of highlights from last year’s event company Singapore event. Then, post the video on your YouTube channel and on your Facebook page to share it with your friends and followers.

Click-worthy videos always have an attention-grabbing thumbnail that entices people to press play, so make sure yours stands out in a good way. Use a template like the one below to create a beautiful video thumbnail.

4. Tweet Visual Testimonials about Previous Events / Workshops

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In today’s society, people often value the opinions of other customers more than a claim directly from a business. To capitalize on this, you can use stellar testimonials from your previous attendees to show potential customers the value of your event company Singapore event and gain their trust.

Using Twitter and other social media networks helps the positive message reach as many eyes as possible, which is exactly what you want.

5. Post Behind-The-Scenes Images on Instagram about Event Preparations

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Posting an attention-grabbing behind-the-scenes photo on Instagram will make followers feel like they’re in on the action and will help get them super excited for the event company Singapore event. I personally love this technique because it appeals to my snoopy side, and makes me feel like I’m in on a big secret. Who doesn’t love being in on something?

This is so easy for anyone to do. Simply snap a photo of your event preparations and share it with your followers!

H/T: Canva

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