Creating A Great Marketing Plan For Your Event Part 2
Event Company Singapore: So you've written a great management plan based on our last article, but still you have no idea what else can be done. Well, don’t be overwhelmed. We're here to help out, so here are some more effective ways to market your event without causing you any grief and sleepless nights:
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Summarise your communication tactics
When summarising how to communicate with your attendees, consider how to effectively inform people about your event. While there are general e-mailing systems that are available, it is much more effective to use both e-mail and push notifications via an event app. For instance, you can reach open rates of your messages from 70% and up, compared with the event industry’s average e-mail open rate of 20%. It's not only effective but convenient as you can send messages through both channels with one click.
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Put together a collaboration strategy
You and your sponsors share the same goals in terms of attracting more attendees at your event and increasing brand visibility, hence use this common goal to your advantage to motivate them in promoting your event. For example, you can request them to help pass on flyers or encourage them to spread the word about your event on social media. On the other hand, you can increase speakers' visibility through event websites as well as ad banners, company profiles and coupons & giveaways on your event app.
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Last-minute promotion and engagement tactics
It helps to have some promotional strategies in place when it comes to engaging your target demographic at the last minute. In regards to marketing, the final stretch before the event is a stressful one as you not only try and get attendees to go last-minute, but also raise excitement for those who are already going. It’s a good idea to create buzz on social media in an organic way. Set a good event hashtag and drive registrants to tweet their excitement.
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Check your performance evaluation
In your marketing plan, write out what exact metrics you’ll use to to evaluate your event’s performance, for example number of attendees, networking activities, or social media posts among others. Use the statistics in a report to show your team and stakeholders your event’s success, as well as for promotion in a newsletter or PR purposes. The data and the insights you gain will help you make the next event you plan even better, which can then help you and your event company Singapore attract new sponsors, improve certain logistical aspects of your event, and further increase attendees for future events.
event company Singapore
event company Singapore
Event Company Singapore: For your perfect event concepts and event management, call Se7en Friday Event Company Singapore at +65-6737-0288 OR Email Us at enquiry@se7enfriday.com OR browse our website at www.se7enfriday.com.
With over 20 years of event organising and event management experience, we're happy to share our concepts of a spectacular event with you
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