How To Promote Your Virtual Event
Event Company Singapore: The success of an event depends on its attendance—and attendance is almost entirely a product of promotion. Whether virtual, hybrid, or in-person, events involve a non-trivial investment in time, money, and effort. This is for good reason, as events are a uniquely effective way to grow brand awareness, generate interest in your product offering, and engage your target audience.
To justify that investment, however, it is imperative to attract the widest possible audience—as a way to scale costs and maximize the ROI for your event.
Virtual and hybrid events have inherent advantages when it comes to expanding your audience because they allow for greater reach: Attendees can join from anywhere in the world, and organizers aren’t restricted by venue size or travel & accommodation budgets.
Nonetheless, to realize that attendance potential, you need a solid event marketing plan that creates awareness and excitement around your online event.
Here are some ways to promote your next virtual event.
1. Create an exciting and enticing landing page
Make the landing page where people register for your event informative and exciting. On your landing page, be sure not to detract from your CTA, so you can optimize for the most registrations.
Title of the event
Clear call-to-action to register
As you scroll down the page, you find more details, such as:
Two paragraphs providing an overview of the event
A short video highlighting the event details
A three-column section explaining why the event is important, who should attend, and what value it will provide
A high-level overview of speakers (with links to pages to learn more about their expertise)
Trending news and updates about the event
Pro Tip: If this is an annual event company Singapore or an event you plan to offer as an on-demand resource, consider optimizing the page for relevant keywords with monthly search volume intent.
If your goal is to get this page ranking on search engines before the event happens, consider publishing it at least two to three months in advance as it can take time to show up on the first page of search engines like Google.
2. Send an email to your contact list
Email is a tried and true messaging channel to keep people informed. 83% of marketers use email marketing to promote content like events.
Consider sending an email to:
Employees (Yes, send an email to your employees, especially those who are customer-facing.)
When sending emails to promote your events, you can either highlight one event or a calendar of upcoming events. Let’s see what this looks like in action.
Offers a description of the event company Singapore
Uses bold to highlight key points
Highlights guest speakers and their roles
Explains an overview of the event and what a participant will get out of it
Offers a “Register Now” call-to-action that’s easy to see
Pro Tip: Consider sending a second email with a refreshed subject line to those contacts who didn’t open the first email. This can help maximize your click-through rate. Here’s what this could look like:
One email to a relevant contact list (30 days before the event)
One email to those on the same list who didn’t open the first email. Use an updated subject line (15 days before the event).
3. Build excitement on social media
Social media is rarely a one-and-done promotion channel. There’s more value to be had than just publishing an announcement post. Here’s a list of best practices to consider to get the most out of your social media efforts:
Choose your channels: The best social channels to promote your event organically are where you are most connected with your audience. LinkedIn posts and Instagram Stories are the author's top picks because you will be able to reach the followers who engage with you and who are most likely to attend.
Decide on a unique event hashtag: And start using the hashtag as soon as you start promoting your event. Additionally, make the hashtag visible the day of the event and encourage people to use it when posting to their social channels.
Promote using unique social content: Examples of this include highlighting a guest speaker (and tagging them) or collecting questions for a live Q&A with a guest speaker.
Use an incentive: If you’re offering an incentive for people who attend the event, build excitement by telling people about it and its value.
Pro Tip: To maximize your event announcement post, consider:
Posting a short video
Inserting a clear call-to-action with a link to a landing page to register
Including one or two emoji to make it fun and casual
Boosting the event (via social post or paid ad) to a relevant audience (current audience, prospects, etc.) with paid spend
4. Offer your live virtual event as an on-demand resource
The promotion for your event company Singapore doesn’t have to end once it’s over. Registrants who don't attend your live event—or net new visitors—may be interested in watching your event on-demand. Keeping this in mind, you could offer the on-demand event as a lead generation resource for your website.
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