Is a Virtual Event Beneficial?
Virtual Event Company - Technological problems are arguably the biggest point of concern, when it comes to planning a virtual event. Nearly 40% of all organisers report apprehensions about technical glitches that might cause issues for participants. Attendee engagement and interaction/networking are other factors where online events are widely believed to ‘fall short’ – particularly in comparison with in-person events.
However, virtual conferences are not necessarily the ‘second-best choice’ for a professional virtual event company. There are several key advantages associated with online events, and we will deliberate on them in what follows:
Increased attendee count
Contrary to what many people believe, virtual events are actually likely to register higher participation figures than their in-person counterparts. A recent survey showed that attendance levels at an online conference can be, on average, 29% higher than at a live event. The reason for this is simple – there is no traveling involved, people can join in from wherever they want to, there are (in most cases) on-demand videos/other material available, and networking is facilitated. If a person based in Austin, Texas wants to attend a live event in Berlin – that might not always be possible. A virtual event company organising a virtual event removes such geographical barriers.
More value for exhibitors and sponsors
At first glance, it might seem that virtual events do not offer good value for exhibiting companies and sponsors/partners. There is no physical venue, no actual booths/stalls, no in-person interaction and such opportunities. However, a closer look reveals a different picture. Exhibitors/Sponsors can connect with participants virtually at any time, showcase & promote their services through virtual social communities (included in most leading event management platforms), and no longer worry about empty event booths at the physical venue. Less of travels, more of valuable, effective interactions. Speak to us today, a highly reputable virtual event company in Singapore!
Significantly reduced expenses
Planning a B2B event is an expensive affair, there is no getting away from it. However, by moving to the virtual event platform, organisers can save quite a bit. There are venue charges, on-location staff payments, travel/accommodation/meal costs, stall setup charges, and other related expenses – which are normally associated with a physical event. Event planners can use these savings to actually increase their budget for purchasing a reliable, high-performance online event platform. A virtual event company organising virtual events need lesser per-event costs, and deliver much higher ROI.
Ensures effective networking
At an in-person event, time is always at a premium. Attendees have to be at the speaker sessions, join the workshops/demonstrations, interact with others, grab their meals, and perform other key duties. In such a time-crunch scenario, it is not uncommon for attendees to miss key peer-to-peer networking opportunities. Virtual events make things a lot easier, since there are live chat options and tag-based interactions (B2B matchmaking on the basis of common interests). A person can also look up other participants with their names/emails, and connect with them. In most cases, a virtual event company can set up virtual event communities – ensuring effective and mutually beneficial business relationships.
Facilitates attendee feedback
A lot of the apprehensions about planning a virtual event stems from the fact that, for many organisers, this is a first-time experience. However, these online events can actually help in planning a roadmap – since collecting attendee feedback and opinions is very easy in such events. Planners can set up live polls, create surveys and rating systems (e.g., ratings on a 5-star scale for each session), send push notifications – and in general, find out audience preferences for future events. With proper feedback, it becomes rather simple to plan even better virtual events from the next time.
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